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Monday, March 16, 2015


TAGBILARAN CITY, Bohol, March 14, (PIA)--A volunteer branding expert working with a a non-profit group working for the benefit of the children of Anda is offering a free exchange of ideas and tech talks with Bohol producers needing technical inputs on products branding and marketing. 

Estonian volunteer at ANDAKIDZ, Janno Siimar as well as Briton Robin Gurney had just created a new identity for a Boholano hand-processed product they both hope would make it to the tote bags of tourists as they exit Bohol. 

Opening their schedules for two-on-one products branding and packaging consultations are Siimar and Gurney, at the TAFIAS Tilapia chips product launch at the Bohol Cultural Center, Wednesday March 18 at 2:00 PM. 

Tilapia chips, a flaked tilapia meat mixed in flour, flavors and spices is a product of the Talisay Fishermen's Association (TAFIAS) intended to provide additional income to poor fishermen in the swampy village of Andy, one that was developed through the assistance of the Bureau of Fisheries and Aquatic Resources and the Department of labor and Employment, according to Anna Mainit, TAFIAS chairman. 

But with little knowledge on the technical aspects of product development, branding and marketing, tilapia chips seldom breached local water, circulating only in the nearby towns, sometimes occasionally hitting Tagbilaran City stores. 
For ANDAKIDZ, who has foreign volunteers helping the TAFIAS in their community development initiatives as a sort of empowerment, tilapia chips provide a distinct flavor that not only captivates the taste buds, it also leaves a unique Boholano taste in the mouth, said Robin Gurney, who has worked with Siimar in the tilapia branding initiative. 

Now in a variety of flavors, the TAFIAS tilapia chips come in hot chili, garlic, ginger, chocolate and calamansi flavors, courtesy of the branding expert. 

Over this and as an outreach activity of ANDAKIDZ and the Estonian government, Gurney and TAFIAS invites advertising and communications students, development oriented individuals, Boholano products scouts and resort and restaurant stakeholders, especially community your tour operators and managers as well as interested individuals to get to the event. (rac/PIABohol)

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