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Monday, July 14, 2014


TAGBILARAN CITY, Bohol, July 10, (PIA) – Amidst the dire need for massive government information dissemination to empower communities to make intelligent decisions, workers to do just these, are few. 

To fill in the gap while potentially establishing a pool of force multipliers, the Philippine Information Agency (PIA) joins hands with Bohol Provincial Government in an initiative that would soon allow community field workers to feed in live reports in government programs as information frontline-workers. 

Not only that, field workers and community organizers deployed in hinterland barangays, may only need to find a reliable internet connectivity to send in news to a central news bank.

A team of editors package the information on line as print or broadcast article within the day, as proposed during a workshop. 

At the CDP PPM Communication’s Group Workshop at the Casa Rey Francis July 8, organizers envisioned the end goal of training community organizers and field workers in timely and effective reporting of government’s good news.
PIA also hopes through this, government’s presence can be extremely enhanced with real-time live reports and timely news. 

As the chance presented itself, PIA Bohol, with Capitol, jointly conducted the CDP-PPM) Communications Group team Workshop to equip front-liners of basic media skills. 

This was guided by the need to double-time on spreading developmental news through its grassroots information team, according to Tiara Lourdes Bulilan, CDP-PPM secretariat head. 

In the training was basic newswriting for tabloid and broadcast, basic program handling, basic broadcasting and basic radio plug production. 

We see this need for information when we noted that there is so much that is happening in government, especially in the barangays but do not find spaces in the news, said 

CDP-PPM is Capitol’s frontline team dispatched to barangays to assess priority development initiatives and be government’s feedback-feed forward mechanism, explains CDP PPM officials during the workshop. 

Much of the work for information workers entails a decent knowledge of government functions in the barangays and then airing the bureaucracy’s messages fitting them in the proper context of the place, hints a military official who also joined the workshop. 

Aside from community organizers, also in the workshop were farm technicians, police and military officers as well as government line agencies which are most visible in rural communities. (PIABohol/RAC)

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