PRESIDENT Benigno S. Aquino III has declared the third Monday of June of every year as National Tour Guides' Day in recognition of the contribution of the tourist guides' sector in the development, promotion and sustainability of tourism in the Philippines.
The Chief Executive issued the declaration by virtue of Proclamation No. 574 signed by Executive Secretary Paquito N. Ochoa Jr. on May 7.
"Tourism is an indispensable element of the national economy and an industry of national interest and importance, which must be harnessed as an engine of socio-economic growth and cultural affirmation," President Aquino said.
The President noted that Republic Act. No. 9593 or the “Tourism Act of 2009,” promotes a tourism industry that is ecologically sustainable, responsible and participative.
"Tour guides play a very significant role in tourism, as they promote, market and advocate the Philippines as a tourism destination, creating a favorable image of the country and contributing to an enriching Philippine experience for local and foreign visitors," he said.
"The National Tour Guides’ Day provides an opportunity for professional tour guides to convene and conduct activities that will promote and advance their profession, and that will also draw the attention of authorities, the public and the media to the quality and the value of their work," he stressed. (PND)